During the month of October GS hosted weekly in-office bake sales, offering a variety of pink desserts, to raise money to support the work of the Dr. Susan Love Foundation (DSLRF). Employees were encouraged to wear pink on bake sale days to show their support for the cause. The firm matched all employee contributions to double the impact of their gift. DSLRF is a national organization, based in the Los Angeles area, which challenges the status quo to achieve a future without breast cancer and improve the lives of people impacted by the disease.