Although corporations and not-for-profits have been teaming up for decades, “cause marketing” partnerships have recently gained new popularity. Cause marketing is a type of marketing that combines the efforts of a for-profit and a non-profit organization for mutual benefit. Types of Relationships Whatever your not-for-profit’s mission, location or size, you’re likely to find a cause [...]
Does your professional services firm have a minimal marketing budget or lack in-house marketing staff? Are some of your competitors outspending you 2, 5 or even 10 to 1? Under such circumstances, attracting new business may seem like an impossible goal. But professional service firms with small budgets can market themselves effectively and build their [...]
Does your professional services firm have a minimal marketing budget or lack in-house marketing staff? Are some of your competitors outspending you 2, 5 or even 10 to 1? Under such circumstances, attracting new business may seem like an impossible goal. But professional service firms with small budgets can market themselves effectively and build their [...]
It’s easy to focus on your work and what you do best. But, to maintain a healthy stream of new clients or customers, you also need to focus on bringing in new business. If you are not sure where to concentrate your efforts, below are four ways to keep you on track. 1. Talk to [...]
Michael Savoy, Gumbiner Savett’s managing director, has been elected vice president of the California Board of Accountancy (CBA) for 2013. Appointed to the CBA less than two years ago by then Gov. Arnold Schwarzenegger, Michael has previously served as secretary/treasurer. “I look forward to continuing my role as a leader for the CBA,” says Michael. [...]
Social media sites such as Twitter and Facebook are all the rage in marketing, but are they right for your law firm or professional services business? The answer is “yes,” but with certain parameters. You can use these sites to grab attention and send visitors to your firm’s website and provide value-added content that demonstrates [...]
Is Your Law Firm Website Working For You? Attracting prospective clients to your firm’s site takes a well-strategized and -executed marketing plan. Central to that plan is excellent content and search engine optimization (SEO) — which means using your content to maximize your ranking among Internet search engines so that your firm’s site is among [...]
