We have two great days happening this weekend… As spring comes to a close, we hope everyone enjoys a nice Saturday and gets outside tomorrow for the start of summer and the longest day of the year. On Sunday we wish all fathers a Happy Father’s Day!
We are excited to announce that Gumbiner Savett Inc., has joined with Katz Fram & Co., a West Los Angeles CPA and business management firm, as of June 1, 2018. Katz Fram partner, Arnold I. Fram, comes to Gumbiner Savett as a principal and will spearhead the new business management practice. Katz Fram partner, Kurt Yamaguchi, also [...]
Although corporations and not-for-profits have been teaming up for decades, “cause marketing” partnerships have recently gained new popularity. Cause marketing is a type of marketing that combines the efforts of a for-profit and a non-profit organization for mutual benefit. Types of Relationships Whatever your not-for-profit’s mission, location or size, you’re likely to find a cause [...]
Does your professional services firm have a minimal marketing budget or lack in-house marketing staff? Are some of your competitors outspending you 2, 5 or even 10 to 1? Under such circumstances, attracting new business may seem like an impossible goal. But professional service firms with small budgets can market themselves effectively and build their [...]
Gumbiner Savett’s Michael Savoy Elected to Another Term on the Board of the California Board of Accountancy
Michael Savoy, CPA, CGMA, a senior shareholder of Santa Monica-based public accounting firm Gumbiner Savett Inc., has been elected Secretary/Treasurer of the California Board of Accountancy (CBA) for 2015/2016. In addition to Savoy, the CBA has elected Katrina Salazar, CPA as President, and Alicia Berhow as Vice President
Gumbiner Savett Inc. is pleased to announce the promotion of three of its senior managers to principal; Jill Massey, CPA, MST and Susan Lash, CPA, MST, both in the tax department; and Amit Jain, CPA, in the audit and accounting department.
After serving as Managing Director of Gumbiner Savett Inc. for nearly 10 years, Michael Savoy, CPA has decided to step down from his position as the head of the leadership team of the firm. Rick Parent, CPA is the new Managing Director.
Gumbiner Savett Inc., a Santa Monica-based full-service accounting, taxation and consulting firm, recently met with the recipient of the UCLA Department of Economics ‒ Gumbiner Savett Inc. Endowed Undergraduate Prize for 2014-2015.
Brand loyalty isn’t just for cereals and electronic devices. It’s also an integral part of marketing health care services in a competitive marketplace. This article explains the strategic importance of branding. It involves a health care provider’s determining what it wants to say about itself and then determining target markets and the best ways to reach them. Branding efforts should be targeted internally, too, to create “brand ambassadors.” A sidebar lists some brand elements that hospitals have used to set themselves apart.
Gumbiner Savett Inc. has sponsored the Indian Film Festival of Los Angeles for the past six years and shareholder, Shreedhar (Shree) Kothari, CPA, has served as a board member for the same amount of time. In these past six years the event has usually run during the end of tax busy season. Although the timing adds additional pressures to Shree’s job, he wouldn’t change a thing.