/Irene Valverde

About Irene Valverde

Irene Valverde is the Director of Human Resources and Practice Development at Gumbiner Savett Inc. where she previously served as the firm's Director of Marketing. In addition to her HR duties, Irene manages branding, business development, cross-selling services, proposals, advertising, social media strategy, communications, and public relations for the firm. Over her 19 year career, Irene has worked as a marketing manager in both the legal and accounting industries.

Gumbiner Savett Inc. merges with Katz Fram & Co.

By |2018-06-26T17:53:51+00:00June 8th, 2018|News, Press|

We are excited to announce that Gumbiner Savett Inc., has joined with Katz Fram & Co., a West Los Angeles CPA and business management firm, as of June 1, 2018. Katz Fram partner, Arnold I. Fram, comes to Gumbiner Savett as a principal and will spearhead the new business management practice. Katz Fram partner, Kurt Yamaguchi, also [...]

Cause Marketing For Your Nonprofit

By |2017-05-24T13:42:05+00:00August 26th, 2016|Non-profits|

Although corporations and not-for-profits have been teaming up for decades, “cause marketing” partnerships have recently gained new popularity. Cause marketing  is a type of marketing that combines the efforts of a for-profit and a non-profit organization for mutual benefit. Types of Relationships Whatever your not-for-profit’s mission, location or size, you’re likely to find a cause [...]

Effective Marketing On a Budget

By |2017-05-24T13:42:07+00:00May 18th, 2016|Business Advice|

Does your professional services firm have a minimal marketing budget or lack in-house marketing staff? Are some of your competitors outspending you 2, 5 or even 10 to 1? Under such circumstances, attracting new business may seem like an impossible goal. But professional service firms with small budgets can market themselves effectively and build their [...]

Gumbiner Savett’s Michael Savoy Elected to Another Term on the Board of the California Board of Accountancy

By |2017-05-24T13:42:13+00:00December 22nd, 2015|News, Press|

Michael Savoy, CPA, CGMA, a senior shareholder of Santa Monica-based public accounting firm Gumbiner Savett Inc., has been elected Secretary/Treasurer of the California Board of Accountancy (CBA) for 2015/2016. In addition to Savoy, the CBA has elected Katrina Salazar, CPA as President, and Alicia Berhow as Vice President

Gumbiner Savett Inc. Elevates Three Managers to Principal

By |2017-05-24T13:42:15+00:00September 2nd, 2015|News, Press|

Gumbiner Savett Inc. is pleased to announce the promotion of three of its senior managers to principal; Jill Massey, CPA, MST and Susan Lash, CPA, MST, both in the tax department; and Amit Jain, CPA, in the audit and accounting department.

Gumbiner Savett Inc. Supports Local Students with Prize

By |2017-05-24T13:42:16+00:00May 20th, 2015|News, Press|

Gumbiner Savett Inc., a Santa Monica-based full-service accounting, taxation and consulting firm, recently met with the recipient of the UCLA Department of Economics ‒ Gumbiner Savett Inc. Endowed Undergraduate Prize for 2014-2015.

Branding Your Organization

By |2017-05-24T13:42:17+00:00April 13th, 2015|Articles, Business Advice|

Brand loyalty isn’t just for cereals and electronic devices. It’s also an integral part of marketing health care services in a competitive marketplace. This article explains the strategic importance of branding. It involves a health care provider’s determining what it wants to say about itself and then determining target markets and the best ways to reach them. Branding efforts should be targeted internally, too, to create “brand ambassadors.” A sidebar lists some brand elements that hospitals have used to set themselves apart.

Ready, Set, Action….Gumbiner Savett Inc. Sponsors Indian Film Festival of Los Angeles

By |2017-05-24T13:42:17+00:00April 8th, 2015|News, Press|

Gumbiner Savett Inc. has sponsored the Indian Film Festival of Los Angeles for the past six years and shareholder, Shreedhar (Shree) Kothari, CPA, has served as a board member for the same amount of time. In these past six years the event has usually run during the end of tax busy season. Although the timing adds additional pressures to Shree’s job, he wouldn’t change a thing.

Lionel Sanders Gives Back to the Community, Combining His Love of Art with His Accounting Career

By |2017-05-24T13:42:17+00:00March 23rd, 2015|News, Press|

Although tax busy season is upon us, it hasn’t stopped Lionel Sanders, CPA of Gumbiner Savett Inc. from his passion of art collecting. Find out how an accountant from Los Angeles combines both art with accounting?

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